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World War II presented a unique opportunity for American business to improve its reputation after years of censure for inflicting the Great Depression upon the nation. No employers’ organization worked harder or devoted greater resources to reviving business prestige during the war than the National Association of Manufacturers, which spent millions of dollars on promoting the indispensability of private enterprise to the successful mobilization of the American economy in an uncompromising multi-media campaign which spanned the factory floor to the movie theatre. Now, using unpublished primary sources, the full extent of the NAM’s wartime mission to raise the stature of American business in the post-war era is revealed. During the war the NAM erected a vast structure of research on an unprecedented scale numbering more than one hundred persons dedicated to planning the best solutions for restoring American ‘free enterprise’ capitalism after the war in a direct challenge to the ‘liberal’ prescriptions of the reigning administration. These studies were painstakingly assembled and widely distributed and served as a complimentary arm to the better-known pro-business propaganda message of the organization. What emerges is a unique and telling glimpse into the minds of the corporate class of wartime America that reveals the determination of a major employers’ organization to exploit the exceptional circumstances of total war to influence both the power-brokers in Washington who wrote economic policy and the American public as a whole to embrace a post-war future ruled by private enterprise capitalism.
Free enterprise --- History. --- Free markets --- Laissez-faire --- Markets, Free --- Private enterprise --- Economic policy --- Economic history. --- Industrial organization. --- Economic policy. --- Economic History. --- Industrial Organization. --- Economic Policy. --- Economic nationalism --- Economic planning --- National planning --- State planning --- Economics --- Planning --- National security --- Social policy --- Industries --- Organization --- Industrial concentration --- Industrial management --- Industrial sociology --- Economic conditions --- History, Economic
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"During the Second World War several independent business organizations in the US devoted considerable energy to formulating and advocating social and economic policy options for the US government for implementation after the war. This 'planning community' of far-sighted businessmen joined with academics and government officials in a nationwide endeavor to ensure that the colossal levels of productivity achieved by the US during wartime continued into the peace. At its core this effort was part of a wider struggle between liberals, moderates and conservatives over determining the economic and social responsibilities of government in the new post-war order. In this book, Charlie Whitham draws on an abundance of unpublished primary material from private and public archives that includes the minutes, memoranda, policy statements and research studies of the major post-war business planning organisations on a wide range of topics including monetary policy, demobilization, labor policy, international trade and foreign affairs. This is the untold story of how the post-war business planners -- of all hues -- helped shape the 'moderate' consensus which prevailed after 1945 over a permanent but limited government responsibility for fiscal, welfare and labor affairs, advanced American interests overseas and established.--
World War, 1939-1945 --- Business planning --- Business enterprises --- Business plans --- Corporate planning --- Corporate strategy --- Corporations --- Strategy, Corporate --- Planning --- Strategic planning --- History --- World War (1939-1945) --- E-books
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World War II presented a unique opportunity for American business to improve its reputation after years of censure for inflicting the Great Depression upon the nation. No employers’ organization worked harder or devoted greater resources to reviving business prestige during the war than the National Association of Manufacturers, which spent millions of dollars on promoting the indispensability of private enterprise to the successful mobilization of the American economy in an uncompromising multi-media campaign which spanned the factory floor to the movie theatre. Now, using unpublished primary sources, the full extent of the NAM’s wartime mission to raise the stature of American business in the post-war era is revealed. During the war the NAM erected a vast structure of research on an unprecedented scale numbering more than one hundred persons dedicated to planning the best solutions for restoring American ‘free enterprise’ capitalism after the war in a direct challenge to the ‘liberal’ prescriptions of the reigning administration. These studies were painstakingly assembled and widely distributed and served as a complimentary arm to the better-known pro-business propaganda message of the organization. What emerges is a unique and telling glimpse into the minds of the corporate class of wartime America that reveals the determination of a major employers’ organization to exploit the exceptional circumstances of total war to influence both the power-brokers in Washington who wrote economic policy and the American public as a whole to embrace a post-war future ruled by private enterprise capitalism.
Economic policy and planning (general) --- Business policy --- World history --- economische politiek --- industrie --- economische geschiedenis
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Economic policy and planning (general) --- Business policy --- World history --- economische politiek --- industrie --- economische geschiedenis
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